Snap-on holds their annual conference over a three-day period, hosting thousands of guests from around the world. The objective: develop an integrated brand experience for all guests including event promotion and property branding for a world-class convention center/hotel property in addition to comprehensive product promotion materials (educational and retail) for all display areas comprising a 150,000 sq. ft. trade show floor.
The theme “Music & Metal” was developed to welcome guests to Nashville, TN, and energize them with exclusive promotions, entertainment and business insights. A wood-type inspired graphic treatment was utilized throughout the show reminiscent of the iconic Hatch Show Prints that have defined Nashville culture for decades.
The client welcomed guests to Nashville, TN, with a sense of exclusivity that excited and delighted all in attendance. Sales performance and guest attendance grew year-over-year.