Along with the newly developed name ‘AirFuel,’ the organization also needed an identity to help introduce wireless charging to global audiences.
Approach
The AirFuel logo suggests "power” by incorporating the universally understood charging bolt in the negative space of the design, while a sense of untethered-ness is created by the ribbons that appear to float in the air.
Results
The identity is in the initial stages of a worldwide rollout.
