Each student will select an event of historical significance and create a typographic composition through time and sequence on that topic that is both informational and visually stimulating. This assignment focuses on developing skills in using the written word as both verbal and visual signs. Final pieces should demonstrate a clear hierarchy of typographic information, sensitivity to typographic form, attention to pacing, and strong compositional skills.
Something very important in design today is relevancy - which drove the concept for this kinetic type sequence. The Women’s March on Washington, which just took place in January 2017, stirred up all kinds of political emotions and certainly got the attention of the entire country this past year. As I researched the march, all sorts of imagery and sound, such as the chants that were spoken and the colors that were worn, etc. emerged throughout my mind. It was through those chants and imagery that lead me to my typographic solution.
Women were marching for their rights and what they believed in. In doing so, they exemplified their strength and power. As the sequence begins, the typography starts out as your average “girly” script font, only later to reveal a much stronger, bolder typeface, representing the women and what they stood for. In a switch of events, the person the women are protesting against is now perceived as the stereotypical script font, showing that they are “weak” in comparison to these Nasty Girls. As the chants grow throughout the sequence, the typeface grows louder and stronger, truly embodying Women’s March on Washington.