The goal for this project is to develop a brand that reflects the playfulness, lively, enthusiastic, and inclusive culture of the anime convention and the elements that represent San Antonio and Japan.
Approach
The colors of San Antonio was used all throughout the brand to have a better representation while using the pink from the logo to have consistency.
Results
The developed brand is successful as it represents both the Japanese culture and San Antonio culture. It is more inviting to their audience by using colors and typefaces that are playful and lively.
