Le Coq Es Mort is a family owned French poultry shop with strong traditional values. The goal of this project was to create a logo for the Le coq es Mort poultry business. (translation: The rooster is dead.
The goal of this project was to create a logo combining two different objects. The Le Coq Es Mort brandmark incorporates a chicken with a butcher knife.
The proposed brandmark is successful because the butcher knife takes place of the dead chicken’s body, a metaphor for the end of chickens or those who lack a plucky attitude. The emblem style and earth tone colors, such as brown and burnt orange, further the owner’s traditional values as well as the essence of the meats sold.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US