16 Personalities rebranding project aims this brand to be the primary hub of self discovery and self awareness. Through analysis, of the complex human personality, (strengths and weakness,) this engaging platform provides tools that allow deeper understanding of one another creating a better world for us all.

First process was to research the brand and list out the pain points of the current identity system. According to the list, revolutionary strategies were created such as redesigning the logo, making the website simple and easy to understand, launching mobile application, and updating social media (especially instagram that already have 57k followers.)
The brand identity was developed based on these strategies and the new identity system is introduced through motion montage.
The motion montage begins with footage of individuals, which represents the new brand tagline "unique you" and "be me." Toward the end, instead of individuals, footage of groups of people is used to demonstrate the mission statement of "providing tools that allow deeper understanding of one another creating a better world for us all."

This motion montage successfully represents the new brand system and how it could be applied to both printed media such as posters, and digital media such as social media. The footages, music, and color represents the brand's voice that focuses on positivity and friendliness.