Appointed by the Hong Kong Science & Technology Parks ( hundreds of IT companies such as Philips R&D dept there ) to organize a four days Folk & Rock Concert at their Amphiltheatre . In order to encourage more people from inside and outside the Park to relax and enjoy the facilities including 22 various restaurants and coffee shops plus many exhibition venues .
Approach
We designed the logo and the supporting image of the Concert in the hope of which would be a sustainable brand event for the following years ..... With the inspiration from the famous formula invented by Albert Einstein E = MC2 and also the Concert venue is just next to the Golden Egg building which was named Charles Kao Auditorium to celebrate his winning the Nobel Prize of Physics by inventing the first Optical Fibers Telecommunication .
Results
The four days Concert turned out to be very successful , not only full house but has established the brand E= MUSIC2 , from which a classical string concert will also be arranged later 2014 .
