Working with the founders of this pioneering cannabis brand over several years we have been tasked with crafting a brand strategy, identity system, packaging design, social media look & feel, and brand book that leverages their ethos and expertise in the market.
Beyond delivering high-value design and strategy, we have also provided their expanding team with the tools they need to create consistent brand experiences across touch points as they expand their product offering and enter new markets.
Powering Positive Experiences // We began our process as we always do; spending time with key stakeholders at the brand to understand what was already good, real, and true.
We quickly understood that this group operates with a deep respect for the best parts of cannabis, and a commitment to continuing to bring more good into the industry through pure products, fair pricing, and social equity.
Taking this differentiated ethos, we positioned the group to leverage those good vibes across all of their branding touch points.
Our work with the brand resulted in continued expansion of sales and distribution for their existing product line (P2) as well as the launch of a new connoisseur-focused cured cannabis cartridge (Preserve) into new markets within California.
With a clearer understanding of who they are, what they stand for, and what their customers look to them to provide we have been able to expand the brand's presence at industry functions, in-store activations, and in the digital space.