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Konica Minolta looked to Studio C to design a dynamic promotional calendar for their AccurioJet KM-1 Inkjet printing press. The calendar series was being printed on the actual press it was promoting, so it was critical the creative help showcase the excellent print fidelity and brilliant color quality of the AccurioJet KM-1 press.
The overall creative concept was based on Konica Minolta’s continued innovation within the production print market. The visual concept illustrated over 3 posters and 12 months the “innovation of the printed image.” The calendar compositions juxtapose color, texture, pattern, photography and form to create engaging visual narratives that emphasize the vibrant UV inks. Each calendar is also printed on a different paper type that complements the visuals and highlights the print quality.
The posters are a powerful visual statement that demonstrate the robust capabilities of the AccurioJet KM-1 Press. Konica Minolta’s sales team was excited to have this a compelling piece to share with customers and help engage sales.