We designed a set of art-quality posters for all 7,000 employees featuring their beloved vision, mission, and values statements. The posters linked something recognizable – familiar brand language – with something new – the visual identity. The quality and design of the item reinforced the stature of the brand and the value it places on employees. Staff members around the world have shown their excitement by posting photographs of their posters on display. Finally, something tangible employees can be proud of.