Create a poster using a custom type for inkjets printers. The inkjet printer format is LD Products biggest selling cartridges and they wanted to capitalize on the success with customers.
Because inkjet printers and cartridges are not the most exciting or unique product we wanted to create a unique typeface that was drawn-up to represent the flow and liquid feel of ink. Because the target market consist of a younger creative demo, at home businesses it was important to make the execution of color and type come off modern and artistic.
Sales and awareness increased at locations where posters were posted. The client commented that the design helped to start conversations about inkjet printers that in the past may have come off as a forced sales pitches. The bonus was that customers and employees asked to keep posters to frame or hang up as a visually fun to look at wall art.