Lorenc + Yoo Design/Journey Communications Inc has designed the EDENS booth at ICSC RECON in Las Vegas, for the past 15 years and this year we took a much more modern tone which coincided with the design of the EDENS new headquarters offices and their more modern architectural design attitude .
Our design approach in the past was more traditional classical design and this time our approach was one that would be much more dynamic, with simple design moves, and palette of colors. The simple modern planes, subtle colors added to a powerful new presence on the floor which in the past was more traditional and classical in its design.
In the case of this exhibitor their product is Shopping Centers. so this product is large and needs to be shown in photos, video’s, and plans. The purpose of the exhibitions at RECON is to essentially be a nomadic corporate presence for developers to meet with retailers and to negotiate leasing contracts in private meeting rooms or to have group meetings in larger private places. The public spaces in this particular exhibit is limited to the model area.