In their latest ad, Spotify asked to let the song play out. 

But seems like some people do not have the luxury of time to do that.

So we wanted to complement our latest spot to make sure all the busy hustlers let the song play out. 

To make it not just right, but right on time, and right on track.

So we partnered with navigation apps to create a playlist precisely tailored to your ride’s time with the genre of your choosing.

And that is because not everyone can do what Spotify asked: Let the Song Play Out. So we wanted the busy hustlers who can’t let the play out to still enjoy Spotify with something specifically tailored to their busy lifestyles.