Eunpyeong Hanok Village, which is dominated by two-story hanok, not the existing one-story hanoks, has not only the elements of popular hanok villages, but also the beautiful nature that other hanok villages do not have, in other words, relaxation. Nevertheless, I would like to redesign and promote this unknown place due to lack of publicity.
Approach
The target is Ajumi(Korean 30s and 40s mothers), who want to have things that others don't know and value freedom. Through the keywords(freedom, harmony, relaxation), a relaxed design containing the harmony of tradition and modernity was made with curves.
Results
In fact, people, including Ajumi, followed Instagram accounts and tagged after visiting Eunpyeong Hanok Village (@eunpyoeng_hanok_village). As a result, it became a promotion for the purpose of the project, and SNS promotion, which did not exist before, proceeded naturally.
