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SLATE builds bespoke creative teams for projects big and small using a network of talented specialists. The name refers directly to the team slated for projects, and also the new agency format.
The swipe through the letters infers a “clean slate”, and is also a framing device. Although a large portion of the logo is removed, it is still clearly readable – representative of a studio model that makes an effort to do more with less, and a creative philosophy to strip away the unnecessary and leave the unmistakable.