House of Bramble was established to connect a community of florists to an online store that allows them the freedom to design and deliver floral arrangements based on customers’ responses to an intention-driven questionnaire.

With a target audience skewed towards men ages 20-50, we set out to develop a logo that shows the arrangements will be custom made and artistically inspired and veered from the usual whimsical look found in the floral industry.

The logo became a pen-drawing of an octopus meditating on a floral arrangement and, unbeknownst to her, acting as a vase.