Kiskis looks to expand a brand-new gum product line by targeting the Post-90s group. BOX took over the task, and created an iron handy container by infusing graffiti culture and the power of abstract art to embrace the Chinese youthful market.

BOX mixed the idea of pop art and modern aesthetics to shape the original design. The handy iron container, is specifically designed for single handed use. Generation Z, based on our research, are shop for instant pleasure and “who am I”. Bold brush strokes plus the use of contracting colors shaped a series of abstract fruit pattern, which simply outline the creative, energetic and independent character of the group.

BOX successfully expressed the individuality of Gen Z though the final series of abstract graphics. The three rich and bright colored packages stand for the choices of flavors (watermelon, lemon and peach). The final delivery wined new fans for Kiskis and improved shelf presence enormously.