People For Good is a not for profit organization that encourages Canadians to do everyday good deeds. These small acts should be easy to do, but with our busy schedules and demanding lives, we often forget how to treat each other. With the believe that no one is born bad, People For Good set out to remind people that we all have the opportunity to get back to good.

By showing people in their purest form, as babies, we were able to remind Canadians of who they once were and that no one is in fact born bad. The print campaign, composed of 3 newspaper ads, featured close up shots of a foot, hand and mouth of adorable and innocent babies. These shots were juxtaposed with copy describing how these body parts, once used to play peek-a-boo for instance, are now used to give other drivers the finger. The copy closes by prompting people that it’s time to get back to using our feet, hands and mouths for good.

The print campaign launched in Fall of 2013 and received very positive feedback. Supporters of People For Good and the campaign wrote emails to People For Good directly, showing their support and thanking them for the reminder to get back to good.