Design a poster campaign for the performance ‘Ik via de ander’ (translated: ‘I through the other’), produced by theatre company Theater Babel Rotterdam.
Theater Babel Rotterdam is not an ordinary theatre company. With their performances the company creates a world where different people understand each other. They challenge the norm of how people should look, feel, act and be. They embrace otherness by celebrating every single person. When the majority consists of minorities, who is the majority? Theater Babel is a place where we can openly talk about our differences. Where we dare to show our vulnerability. Raw, pure, and sometimes sweet. When you experience one of their performances, you will become a different person.
This poster campaign presents the 28 main characters of the performance ‘Ik via de ander’ (translated: ‘I through the other’). In the play the actors tell a story about themselves, told by a mother, father, brother, grandma or nephew: a play about a person’s identity through the eyes of their loved ones. We decided to take the play a step further by showing the majority of minorities in the city of Rotterdam in this huge series of posters. The actors show the city of Rotterdam the beauty of every single person in this play. They literally take the public space, without explaining their presence. That’s taking inclusivity to the next level.