Logo for a premium quality take-home/ready to serve food producer and store.
This identity was designed as the overarching brand for a talented food producer. She, her cooks and her ovens lovingly create fabulous ready meals, cakes, pies and pastries - with quality ingredients and a lot of passion. Food that harks back to how great food used to taste before the 'takeaway melange' and mass economics took over the world. Good food – good to go.
Ubiquitous words but with a great meaning. Futura underpinned with ambidextrous silver cutlery. The typography revels in the repetitive vowels presented in customised Futura, and is underpinned with ambidextrous silver cutlery which accentuates the quality and the 'take-home/ready to serve' nature of the food. Very successful.