To begin, I wanted to attempt to create a hand-rendered logo. I pulled inspiration from hand lettering artists to get a sense of how the hand lettering process was handled. I then drew tons of thumbnails with different type styles, eventually narrowing it down to my final product. I used symbols of a pepper and fire to communicate spiciness and traditional Mexican flavor. From designing type, I learned that there has to be a sense of organization, especially with these organic letterforms. Stroke weight, spacing, and dimension were all things considered when designing the logo.
