The Rueff School of Design, Art, and Performance is the heart of the visual and performing arts at Purdue University. The school holds two departments and three divisions and offers diverse programs. The logo visualizes the five main components of the school in five letterforms and colors and the richness of their creative interactions in the School, Purdue community, and beyond. The logo design followed the Purdue University Brand Identity Guideline to achieve harmony with the whole Purdue system and carry the school's unique characteristics.
