My approach to the product was to use the unique ownable part of Weller. They are known for Wheated Bourbon, so bring that in the design element was needed. Doing research I noticed that Illustrations and typography were very common for whiskey bottles to have, but patterns were not. So using wheat as a pattern and making it golden so it really pops against their brand green and having a nice high-end font to pair well with the overall design.
