aTcenter (Korea Agro-Trade Center) has been introducing Korean foods to Japanese market. They organized an event “K-Food (Korean Food) Festa” in Tokyo and needed a logo for the event.
Approach
The main motif is a lantern which easily reminds us of festivals in eastern Asia, especially in Japan. The lantern is colored with red and blue yin-yang (positive and negative) design from the Korean flag.
Results
Increase of awareness and and contribute to attract a large number of people.
