K-Food (Korean Food) Festa

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Award: Merit

Agency: nikkeisha creative center, inc.

Client: aTcenter ltd.

Designer: Hiroyuki Nakamura

Category: Print; Logo

Country: Japan

Award: Merit

Agency: nikkeisha creative center, inc.

Client: aTcenter ltd.

Designer: Hiroyuki Nakamura

Category: Print; Logo

Country: Japan

Title: K-Food (Korean Food) Festa

Art Director: Hiroyuki Nakamura

Design Firm: nikkeisha creative center, inc.

Assignment

aTcenter (Korea Agro-Trade Center) has been introducing Korean foods to Japanese market. They organized an event “K-Food (Korean Food) Festa” in Tokyo and needed a logo for the event.

Approach

The main motif is a lantern which easily reminds us of festivals in eastern Asia, especially in Japan. The lantern is colored with red and blue yin-yang (positive and negative) design from the Korean flag.