
- Award
- Silver
- Design Firm
- IF Studio
- Client
- Brack Capital Real Estate, Reuveni Real Estate
- Designer
- Toshiaki Ide
- Hisa Ide
- Category
- Exhibit
- Country
- United States of America
- Award
- Silver
- Design Firm
- IF Studio
- Client
- Brack Capital Real Estate, Reuveni Real Estate
- Designer
- Toshiaki Ide
- Hisa Ide
- Category
- Exhibit
- Country
- United States of America
- Title
- 90 Morton Sales Gallery
- Creative Director
- Hisa Ide
- Toshiaki Ide
- Art Director
- Athena Azevedo
- Main Contributor
- Toshiaki Ide, Hisa Ide
- Design Director
- Hisa Ide
Assignment
Design a distinct and memorable sales gallery experience that extended from the brand narrative, which shows potential buyers the process of creating their apartments from conception to completion.
Approach
The sales gallery experience starts with a complete apartment and typically staged kitchen and living room space; however, once the visitor passes through the blackened steel doorway the experience transforms as we enter into a architecture inspired workshop. Images showcase the process of construction and design and building materials and lifestyle objects are displayed as if entering an immersive inspiration board.
Results
Media Buzz. The sales gallery was lauded as an "anti-sales gallery" gallery.
Contact Information
- Company Name
- IF Studio
- Phone
- 203 550 1432
- toshi@ifstudiony.com
- Address
- 34 west 27th street suite 501
New York, NY
10001 US