Design a distinct and memorable sales gallery experience that extended from the brand narrative, which shows potential buyers the process of creating their apartments from conception to completion.

The sales gallery experience starts with a complete apartment and typically staged kitchen and living room space; however, once the visitor passes through the blackened steel doorway the experience transforms as we enter into a architecture inspired workshop. Images showcase the process of construction and design and building materials and lifestyle objects are displayed as if entering an immersive inspiration board.

Media Buzz. The sales gallery was lauded as an "anti-sales gallery" gallery.