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An idea of gathering designers and illustrators from all around the world to design a peace message for everyone in the world, no matter where you live. The message is simple: it is a hello that every artist writes in their own native language and alphabet. Most countries use hello as their greeting and it is an internationally known word. Almost everyone knows what hello means, and it is a magical word that can connect people together all over and breaks down barriers. It means peace and respect to each other, but each country has their own greetings. This project is for the people. This is for those that may gain peacefulness from our work, and hopefully give them a moment to even their tempers and reflect on their own actions. This is also for those who have migrated for any reason and have lost their home, family and friends, as well as those who are suffering from the effects of war.
RM&CO’s Scottish born partner Pete Rossi was invited by curator Farshad Aref-far from Iran to take part in the project.
Setting ‘hello’ in ‘Scottish Gaelic’ to show the rich heritage of Scotland and original language — this is balanced with a modern and contemporary utilitarian typeface which is ‘Helvetica Neue Bold 75′ to give it a sense of being global but also to reflect Scotland’s proud and often ‘bold’ people and persona. Merging the ‘old tongue’ with a new/modern aesthetic. The colour used is Pantone 300C which is the Pantone colour used in the saltire of the Scottish flag.
“Hello World” project was published and exhibited in Iran on September 21st to coincide with and to celebrate International Peace Day.