For Courage Canada’s second annual national blind hockey tournament, held March 21-23, Zulu Alpha Kilo created a giveaway poster for fans that celebrates the tournament and raises awareness for the organization’s mission.

The poster design brings blind hockey to life: rolled up, it resembles a blind walking stick. Unrolled, it depicts an overhead view of a hockey “face-off”, in which the sticks, puck and centre ice represent a human eye. The copy speaks to the goals of Courage Canada and encourages people to show their support by donating online.