The Standard at The Smith House is Nashville’s only remaining grand townhouse, a unique collision of history, mystery and fine cuisine. Spread out over three floors, this 1843 architectural marvel features secret doorways behind bookcases, hidden moonshine rooms, a tunnel rumored to have been part of the Underground Railroad during the Civil War, a fully stocked humidor in the men’s room, and $25 shots of “Adder Liquor” – complete with a poisonous snake in the bottle.
The Standard is now home to an award-winning restaurant and a prohibition-style cigar, wine, whiskey and social club, hosting events that range from concerts with the likes of John Oates, Jewel and Wynonna Judd, to black-tie boxing matches reminiscent of the Billy Conn and Sonny Liston eras.
Two years ago, a Standard Club member and former EA Sports executive encouraged BOHAN to develop a brand identity and marketing elements to match the building’s elegant but quirky 1840s origins. All in an effort to boost the restaurant and club’s $3300-a-year membership and overall incremental sales.
That conversation lead to a treasure trove of period typefaces, posters, much talked about outdoor boards, event banners, business cards made out of skeleton keys, postcards, a new website and more.