Develop a campaign promoting the ease of learning Code on Codecademy.com.

I wanted to create a humorous campaign involving a well-known, personal character who would be competing for jobs using their code knowledge.

Grandmas are not usually thought of for their coding abilities. With people working longer in life, you wouldn't want Grandma to get a job over you because she had skills that are typically considered "youthful". This campaign motivates the viewer to learn code, rather than falling victim to this alternative.