Redesign the transit system and data visualization techniques of an existing city. Produce multiple deliverables to showcase a consistent visual language
The entire system was inspired by the rich visual history of Greece, one of the birthplaces of art. The concept of the Golden Ratio, first studied by ancient Greek mathematicians, was used as the base grid for many visual elements. This ratio appears frequently in nature and was used to design the buildings in ancient Greece.
The route lines are strictly at 90-degree angles, to mimic the symmetrical buildings of Greece. However, rounded corners were added to make the design friendlier. Each transit stop is inspired by a bird’s eye view of different Greek columns. The square is the base while the inside circle is the column.
The color palette was inspired by the colors of the Mediterranean landscape.
Though Athens is a landlocked city, the goal was to design a system that felt free and open, like the endless sea.
The final product was a redesigned system for the existing transit system of Athens. The main piece is the subway map, which will be found in outdoor and indoor environments, depending on the location in the city.
A small, pocket-sized brochure was also made for tourists. One side contains the map, while the other contains different points of interest and landmarks. Each landmark indicates the nearest station/s as well as a brief description of its history.
Different ticket designs were also made for the different types of tickets the system now has. Color will be the main indicator of the type of ticket. The use of two rounded corners and two sharp ones are meant to create a slightly different shape. The unique feel will make it easy to find in a bag or a pocket. It also reflects the style of the other pieces.
Finally, I designed a new set of icons for the system. Each is based of a custom Golden Ratio grid.