Romero Distilling Company came to CF Napa Brand Design to write their brand story and create the branding for their distillery and line of rums. Based in Alberta, Canada, the brand’s inspiration was their region’s historical tradition of rum running during the Western Canadian and US periods of prohibition.

As Alberta’s first premier craft distiller specializing in rum, this inspiration lead to a design solution that leverages a custom bottle inspired by vintage whiskey bottles.

The wordmark and logo complement the bottle with historic, western-style lettering and the crow icon that adorns the front of the bottle symbolizes Crowsnest Pass – the area in the Rocky Mountains of Alberta known for Prohibition-era rum running.