Grant Trick Furnishings is a new private collection of fine furniture. Tatum Design was engaged to develop a custom brand for the release of the newly created line.
As a former fashion designer and pattern maker, the founder of Grant Trick Furnishings embraces many of the same methods as a traditional tailor, and his unique approach inspired the branding. Our team incorporated the shape and texture of pattern making paper into many of the brand extensions from the brochure and tear sheets to the website. This unique visual detail weaves together the deliverables into a single, unified brand. Minimal and modern logotype is a metaphor for the elegant restraint and artistry of the furniture designs. Every detail of the brand is just as impeccably made as the furnishings. A neutral color palette of steel gray, cream and black sets a sophisticated tone across all of the touchpoints. Stylized photographs are beautifully balanced with organic process shots that capture the rigorous and time-consuming techniques used to manufacture each benchmade piece. Hand-painted signage sets an elevated expectation as artisans enter the workroom. The Grant Trick Brand is a true reflection of the passion and perfectionism of the atelier.
The Grant Trick Brand is helping Grant Trick, the namesake founder, capture the attention of the furniture world. Since the launch, there have been several publications who have done features on the brand. The Grant Trick Brand is quickly becoming a household name.