After researching pre-existing packaging for colored pencils, I found that most colored pencil packaging focus on what you can do with the colored pencils and it is kept fairly simple. To separate my packaging from the common style, I chose to create a box meant to serve the artist in both functionality and creative inspiration. The packaging has two parts - the outer sleeve and the main roll-out interior. The sleeve holds the interior box together and contains all necessary information for the artist, from the colors included to description on the quality and texture of the pencils. Once the outer sleeve is removed, the interior box can be untied and rolled out to a flat layout, where the colored pencils are divided by color group into 4 sections. The overall design focuses on the theme of stained glass because of the correlation of light and color. The stained glass panelling relate to the possibilities of colored pencils because of the endless color combinations and reference towards color as a form of art. The outside of the interior box is lined with 4 large stained glass panels that line up to create one long design. On the inside, four smaller panels are printed opposite of the pencil color names to bring a pop of color to the simple design. The white color of the box allows for the color of the stained glass and the pencils to dominate the design and accentuate their vibrancy. Because the interior box is able to roll out onto a flat surface, the box functions as a holder for the pencils after purchase and allows for easy access to the pencils while the artist is working. These luxury, high quality, art supplies are meant for artists that are serious about their work and the quality of the materials they use to make it. The brand created for the product is passionate towards making products worthy of art that is made to last and meant to be admired. The packaging design reflects that mindset in its look, feel, and functionality.
