WPA Pinfold has extended Body Sculpture’s award-winning supplements with their new ACTI+ range.
Body Sculpture has over 50 years’ experience in the health and fitness industry, supplying fitness equipment, accessories and supplements.
The new ACTI+ range is specially formulated to target key areas and boost your body’s natural systems and is orientated to the more premium health market.
With a bold, distinctive and dynamic feel, the brand identity we created for Body Sculpture’s new range, helps to inspire consumers to live a healthier and happier lifestyle, by aiding and supporting an active body and mind.
The vibrant colours, vivid vignettes and metallic finish, contrast against the white background giving the product range great shelf stand-out and perfectly complimenting the original supplements range, ensuring brand cohesion.
We designed unique icons for each product to communicate efficiently for ease of purchase, clearly demonstrating their use to consumers, and ensuring the graphic language of the product is clear in a global market.
The supplements sector is fast growing and has become highly competitive, so it is important that any new brand has to have outstanding presence and a strong proposition.