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Use social media to introduce O.N.E. Coconut Water as a hydration solution for group fitness in the summer while driving brand affinity among our target.
Harnessing the power and reach of 360 VR technology and Facebook Live streaming capabilities, we created ONE Yoga on the Rocks Live– a once-in-a-lifetime group fitness experience at Red Rocks Amphitheatre in Colorado.
In addition to the 2000+ yogis in attendance, our 360 and live stream experiences gave anyone with a yoga mat and a wifi connection the ability to do virtual vinyasa at one of the most majestic studios in the world.
A ‘SHOP NOW’ button was embedded into the experience, making it easy for participants to go from downward dog to hydration in just one click through to Amazon.
For what most brands spend on a print ad (total budget was $135k), we created the single largest yoga class of all-time, spanning 4 continents and 9 countries.
Over 800,000 people got down with the 360 VR experience, while over 600,000 people streamed it live.