The team at 22 Street Lane are delighted with the identity. “It conveys our brand values and certainly makes us stand out from the crowd. It conveys the ‘outstanding’ status we are striving for at our nursery, as well as the prominence of nature and art of our Early Years educational ethos.”
Alexandra Lawler, Marketing Manager, 22 Street Lane.
Although the nursery is still being renovated and will officially open in Spring 2016, the brand has had a massive impact. Within a month of initial promotion and its waiting list going live, it was already 85% full – something they had not expected, given the local competition and other nurseries opening in the area not being fully subscribed. They have also received a lot of interest from people wishing to work for them.