Google New York - Neon

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Award: Platinum

Design Firm: Graham Hanson Design

Client: Google New York

Designer: Graham Hanson

Category: Logo

Country: United States of America; United States

Award: Platinum

Design Firm: Graham Hanson Design

Client: Google New York

Designer: Graham Hanson

Category: Logo

Country: United States of America; United States

Title: Google New York - Neon

Assignment

Identify Google's New York headquarters for employees and visitors.

Approach

Integration of both Google and New York.

Results

Google's dynamic identity, as per their doodles, provides latitude for a wide range of solutions. Our solution adopted a single letter from each of six iconic NY landmarks signs (Domino Sugar, Pepsi, Tower Records, etc.) to form the Google name in monumental neon scale.