This project was to create an ad for a snack brand.

For this ad, I decided to let the body copy be the hero, leaving the background simple yet energetic, and the packaging the visual focal point. "Life Life on the Edge" encapsulates CLIF bars as a whole - energy bars that are convenient for those on the go and are packed full of energy. The body copy reinforces this idea and establishes trust and reliability with customers.

This ad was deemed more successful than my other in class. It has not been submitted in competition previously.