PP+K has been a longtime supporter of the Pediatric Cancer Foundation. We were tasked with creating an ad for the Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, in order to show our support and participation in the event.

Through this ad, running in the The Yerrid Foundation Grand Slam Celebrity Fishing Tournament program, we wanted to turn the tables on cancer and show this horrible disease about to get attacked and devoured by a huge shark. Thanks to the Pediatric Cancer Foundation’s nationwide collaboration of top doctors and researchers, they too are brutally attacking cancer in new ways to fast track a cure.

People couldn’t help but notice the ad and many applauded our unique approach in seeking to attack and destroy cancer just as aggressively as it attacks our precious little children.