Teatro Municipal do Porto (Porto Municipal Theatre/TMP) is a municipal cultural equipment with two venues in the city: Teatro Rivoli and Teatro Campo Alegre. The 20/21 season was launched on September 17th, considering the troubled times we're living in. Under the motto "Reconnect", the new season's programme is set on refocusing the theatre's mission, reconnecting with the audiences and restaging existing commitments. In a new scenario where 14 of the theater's sessions will be trasmitted online, a new website was also launched.
This project focused on the need to improve the theater's digital presence and communication, playing a greater role and providing a stimulating entryway into the programme. Based on the visual identity created in 2018, it further explores the key element in the brand - the dot - turning it into a moving element that accompanies the navigation process, enhanced by a dynamic hover. It also expands the visuals already present in printed materials (programmes, posters, invitations, etc).
The new website is responsive and manages a large amount of data comprising all the different shows and programmes.
The "Homepage" highlights current events. "Programme" gives a broad overview of the shows and offers the possibility to filter by theme. Each show is tagged under a cathegory, making it possible to group them and target the search. The "News" section works like a blog, with all the relevant new information.
"Info" is an institutional section in wich 3 categories access independent pages: "Ticket Offices" (prices, reservations, discounts, season tickets), "Café Rivoli", with relevant info concerning restaurant services and working hours and "Programmes and Projects", with information about events and projects associated with TMP (artistic residencies, long term residencies, dance festivals).
The "Paralelo" section puts forward different activities taking place or being developed mostly at TMP, but also in schools or other spaces (performances, workshops, encounters, talks, guided tours, etc). "Artists at Work" will document artistic processes and narratives of invited projects.
There is also a quick search tool, a calendar and a comprehensive archive of the TMP's projects since January 2015.
It is a vibrant, intutive new website, playng it's role in a reconnection process, bridging between artists and audiences, the real and the virtual, the physical and the digital.