Dogpatch is a bouldering gym located in the Dogpatch neighborhood of San Francisco. With walls that reach heights of 17 feet, the gym is popular with young, urban climbers who seem unfazed by the prospect of long, unprotected falls.
Approach
Our design is a conceptual no-brainer: dog + “eyepatch” = Dogpatch. The colored X behind the dog was created with climbing tape, and reinforces the cruciform design of the dog’s face. In effect, we created a visual mnemonic for the gym.
Results
Of all the rock climbing gyms our client owns, this design has proved to be the most popular. They sell more shirts with the Dogpatch identity on it than any other gym identity.
