The objective of the project was to choose an existing hotel chain and design a logo for a hypothetical resort under the chosen company. Kimpton Hotels is a boutique hotel chain that focuses on the comfort and accommodation of its guests while providing a unique and artistic aesthetic in each of its locations.
Raihana is a resort located in Morocco. Inspired by the Kimpton value of creating a relaxing and visually stimulating experience, the logo mark represents a flower and the name chosen for the resort translates in arabic to mean "the sweet fragrance of a rose." The shape of the petals in the flower are patterned from the tiles existent in the architecture and the decorative hanging lamps that are authentic to Moroccan culture.