Roger is a photographer that Citrus Communications uses regularly. Roger came to us looking to rebrand himself. He wanted something minimalist, slick and current, to help reflect his style.
At Citrus, we always start a logo project off by doodling on paper. As we were playing with typography it occurred to us that the R and A from Roger and Aziz form parts of a camera icon. With the addition of the right side of the camera body, the camera “illustration” is completed.
The result is a logo with clean round lines for the camera icon that are complimented by the contrast of the final typeface selection.
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