Nassib’s statement came with no warning, so we had a matter of days to create something of impact. Just as Carl Nassib changed football culture with a few simple words, we wanted to do the same. That is where the inspiration to lead with a simple, yet powerful statement of “Football is gay,” came from. As the message was celebratory we scored the simple execution with an upbeat football inspired percussion track and had the concept done within 48 hours.