Manta is a Hungarian swimwear brand that sells basic and thematic collections. The task was to create a visual language for their new, limited edition apparel which felt contemporary and playful.
The identity system is inspired by water motifs, made up of different forms and colours to represent the different aspects of beach life including swimming, sailing, fishing. The pattern is built from abstract and geometric shapes that give a feeling of a coherent living system. These forms can be pulled apart and rearranged to create new and individual graphic elements or illustrations. The colour palette is bright, modern and playful that provide a variety of colourful compositions.