At Samsonite, we don’t just help you carry things. Sure, the ‘things’ in your backpacks, business bags and luggage are often inanimate objects but they are so much more than just things. They’re tools, hopes, dreams, inspirations and ambitions. People use Samsonite to carry their world around with them as they go about conquering it. That’s what we carry. We carry ways for people to get to the places they need to go — in life and their careers. So no, we don’t just carry things. #WeCarryTheWorld
Instead of simply showing a glamour shot of the luggage, we wanted to show all the objects that are carried by the people that Carry the World. Each object is placed in such a way that it makes up the shape of the luggage that we needed to talk about.
With an initial launch of October, the campaign is still in its infancy, thus, KPI's aren't readily available.