
- Design Firm
- Rodgers Townsend
- Client
- Spectracide
- Designer
- Jon Hansen
- Category
- Retail
- Country
- United States of America
- Title
- Design Firm
- Rodgers Townsend
- Client
- Spectracide
- Designer
- Jon Hansen
- Category
- Retail
- Country
- United States of America
- Title
Assignment
Spectracide was looking to define itself in the crowded category of home & garden pest control.
Approach
We developed a highly stylized brand campaign titled “You Hold the Power,” which touted the empowerment consumers feel when picking up any bottle of Spectracide. Using a cast of colorful characters proclaiming their newfound power, we promoted a portfolio of home & garden products and built out a neighborhood that was hard to forget.
Results
Across the board, we saw a sharp increase in engagement, which translated to hard sales at the shelf.
Contact Information
- Company Name
- Rodgers Townsend
- Phone
- 314.435.1146
- alyson.shead@rodgerstownsend.com
- Website
- rodgerstownsend.com
- Address
- 200 North Broadway
St. Louis, Missouri
63102 US