The assignment for this project was to create a fully produced television commercial as an extension of an existing print ad already done for the course. The assignment was given to third year students (juniors) in Advertising Design 2.

The students worked in teams of two to brainstorm ideas. Each team presented 20 ideas for commercials that were extensions of work done for any previous assignment during the year. After narrowing the concepts to three, scripts and storyboards were created. Students then presented casting, locations, and moldboards for the final shoot. The commercial was shot on an iPhone and edited in Adobe Premiere.

The PSA makes everyone who sees it chuckle - and then think.