MSU invited Sasha Vidakovic to be the designer in residence and to do workshops, lectures and share experience of his rich international career. Part of this activity was creation of a exhibition with design projects spanning across branding, packaging, posters, editorial etc...

Typographic composition and decrement of scale represents Sasha's portfolio of projects - from big to small... Colour palette is is more intense and fresher take on the US red and blue... Overall, seemingly random contrast of scale is underpinned with careful construction - a representation of designer's approach to every project.

Striking pattern and typographic statement captured attention and contributed to exhibition awareness...