The assignment was a poster contest for the annual juried invitational 63rd Virginia Museum of Contemporary Art (MOCA) Boardwalk Art Show to promote the city of Virginia Beach, the Hampton Roads region, and the show as a vibrant and creative arts event. Proceeds from this four-day event are used to support MOCA and the mission to provide thought-provoking, contemporary art exhibitions and children’s art education programs. All accepted artists were invited to enter the poster contest. Five designs were selected from all the entries by a jury and final voting for the winner was selected by the show's 300 participating artists.
My idea was to use the Norfolk Spot, a popular East Coast salt water game fish, as a unique design element. The artwork was designed and hand drawn on the original 2010 Apple iPad, 2010 Brushes.app and using my finger as a stylus.
My entry, entitled "A Spot In The Universe," was selected as the winner and was one of MOCA's most colorful and popular poster and t-shirt design in recent history. A signed custom framed poster was awarded to the Best In Show winner. In addition, 250 Limited Edition signed and numbered posters were given to show sponsors. Posters and t-shirts were sold to raise funds for the museum and quickly sold out. MOCA had one of its largest and most successful shows that spanned 15 blocks on the oceanfront and attendance of over 280,000. The artwork was used on all promotional materials. This nationally recognized show attracted over 700 applications from artists around the country. The MOCA Boardwalk Art Show is ranked #3 in art shows nationwide by Sunshine Artist Magazine.